Pharrell and NIGO recently opened a new Billionaire Boys Club/ICECREAM flagship location in New York City. Designed by Brooklyn-based architecture practice, Snarkitecture, the store was designed with the aim of misusing or reusing existing spaces to allow architecture perform in an unexpected way. The new flagship store will, of course, feature the Billionaire Boys Club and ICECREAM lines along with Human Made, adidas, Kaikai Kiki, YEEZY, Fenty by PUMA, CdG Play, Cactus Plant Flea Market, NEIGHBORHOOD, Timberland, Medicom Toy and more. Check out photos of the new retail space above and stop by the location if you happen to be in the area.
Billionaire Boys Club/ICE CREAM Flagship Store
7 Mercer St.
New York NY 10012